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I build
brands with AI. data. purpose. strategy. GenAI.

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Insurance Marketing Manager & GenAI Leader in UAE & MENA — 12+ years driving digital transformation, AI-native brand strategy, and performance marketing growth across financial services in Dubai and the Middle East.

— DUBAI SKYLINE · BURJ KHALIFA
Dubai Skyline
Burj Al Arab
Ain Dubai
Museum of the Future
Sheikh Zayed Grand Mosque
Dubai Frame
Growth Marketing AI-Native Strategy Brand Innovation Digital Transformation Performance Marketing MENA Specialist Stevie® Awards Judge Insurtech · Fintech Growth Marketing AI-Native Strategy Brand Innovation Digital Transformation Performance Marketing MENA Specialist Stevie® Awards Judge Insurtech · Fintech
Hitesh Bhogal
Insurance Marketing Manager · GenAI Leader · UAE

Building brands that connect and convert.

Growth-focused marketing professional with over 12 years of experience driving digital transformation and brand innovation across the MENA region.

Bridging data-driven insights with creative solutions — from leading 360° campaigns that increased online sales by 50%, to building AI-native marketing strategies end-to-end.

Tech foundation from Infosys + global business mindset from SP Jain School of Global Management.

Insurance Marketing UAE
SEO, SEM, conversion optimisation & performance analytics for financial services
Generative AI Strategy
GenAI tools & automation to scale marketing operations across UAE & MENA
Brand Innovation
Award-winning insurance brand campaigns & creative storytelling for Dubai & GCC
Digital Transformation
Insurtech & fintech integrations, go-to-market strategy & product launches UAE
Worked with Nexus Insurance SALAMA Infosys Stevie® Awards SP Jain GIGICO
Tools & Tech Stack
ChatGPT
Claude
Gemini
Perplexity
Midjourney
Runway
Jasper AI
Google Ads
Meta Ads
GA4
Tag Manager
SEMrush
LinkedIn
Ahrefs
HubSpot
Salesforce
Mailchimp
Zoho CRM
Canva
Adobe CC
Hootsuite
Notion
Tableau
Power BI
Hotjar
Looker
Google Sheets
My Focus

I believe great marketing won't be driven by campaigns in isolation, but by the strategies that reinvent and connect them.

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Category-defining insurance marketing strategies and GenAI-powered frameworks that create platforms to change how financial services brands grow, connect, and scale across the UAE, GCC, and wider MENA region.

Work Together
154%
YoY LinkedIn growth
at Nexus Insurance
leading and co-leading growth
12+
years at the leading
edge of marketing
investing at the leading edge
20K+
qualified leads
generated per year
assets of leads under management
Career Journey — Insurance & Financial Services Marketing UAE

Where I've made impact.

2023 — Present
Nexus Insurance
Group Marketing Manager

Leading insurance marketing strategy in UAE with an AI-native, full-stack approach — from GenAI-powered content and automation to performance marketing, brand growth, and lead generation across Dubai and MENA financial services.

154% LinkedIn Growth 3,400+ New Followers 10,900+ Newsletter Subscribers 265% Instagram Growth
2016 — 2023
SALAMA Insurance
Senior Marketing Specialist

Led insurance brand strategy and digital marketing transformation for SALAMA, one of the UAE's largest Islamic insurance providers — managing AED 2.1M ad spend across Google, Meta, and programmatic. Built the performance marketing function from zero, generating 20,000+ qualified leads annually.

50% Online Sales Boost 20,000+ Leads/Year 30% Brand Recognition ↑ 25% Conversion ↑
2011 — 2013
Infosys
System Engineer

Built technical foundation with SIEBEL CRM, end-to-end technical design, and full SDLC supporting global clients. This tech grounding underpins every data-driven decision today.

Client Engagement Project Management Technical Leadership
The AI Marketer Podcast by Hitesh Bhogal

The AI Marketer

Real talk on AI, brand and the future of marketing. Hosted by Hitesh Bhogal.

Listen on Apple Podcasts Listen on Spotify Get Notified
EP 01
AI Isn’t Replacing Marketers. Bad Marketing Is.
AI isn’t coming for marketers — it’s exposing the ones who were coasting. Why the real threat was never the technology, and what separates the marketers who thrive from the ones who get replaced.
14:32
EP 02
AI Turns Brands Into Media Companies
Every brand is becoming a publisher whether it planned to or not. How AI collapses the cost of content, why audiences now expect a constant feed, and what it takes to think like a media company.
18:28
The AI Marketer
The AI Marketer
EP 01 — AI Isn’t Replacing Marketers. Bad Marketing Is.
0:00
14:32
Hitesh Bhogal
"Great marketing is hard — blending data with creativity, strategy with execution. My campaigns are proving it's possible to do both at scale."
HITESH BHOGAL, GROUP MARKETING MANAGER — NEXUS INSURANCE BROKERS
Testimonials

Voices from people who've worked with me.

Get In Touch
JA
SK
MR
LT
AR
PK

"Hitesh brings a rare combination of creative vision and analytical precision. His ability to connect data insights with brand storytelling elevated our entire marketing approach."

JONATHAN A. — SENIOR DIRECTOR, NEXUS INSURANCE

"His AI-native approach to marketing strategy is genuinely transformational. Hitesh doesn't just use AI tools — he builds systems that scale campaigns end-to-end."

SARAH K. — CMO, INSURTECH STARTUP

"The SALAMA Kind Beings campaign was a masterclass in purpose-driven marketing. Hitesh turned a simple insight into an award-winning, culturally resonant brand moment."

MOHAMMED R. — VP MARKETING, SALAMA

"Working with Hitesh means working with someone who takes ownership. He builds the systems and frameworks that sustain long-term, compounding growth."

LISA T. — HEAD OF GROWTH, FINTECH MENA
Insights — Insurance Marketing & GenAI Strategy MENA

Read through marketing insights and perspectives.

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The $22,000 Question — Hitesh Bhogal on AI and professional data
AI Strategy
The $22,000 Question
I Let an AI Agent Run a Marketing Campaign for a Week — Hitesh Bhogal
AI Agents
I Let an AI Agent Run a Marketing Campaign for a Week. Here’s the Part Nobody Tells You.
Getting Content Cited by ChatGPT Instead of Ranked by Google — Hitesh Bhogal
Search & AI
I Tried to Get My Content Cited by ChatGPT Instead of Ranked by Google. Here’s What Worked.

Let's create something remarkable together.

Connect — Insurance Marketing Consultant UAE

Let's create something amazing.

Looking for a marketing leader passionate about innovation, analytics, and building memorable brands? Always open to great opportunities.

HB
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